Australia is a nation in which Ferrari has deep roots, having enjoyed a presence there for the last 61 years. However, the links between Maranello and this part of the world will be further strengthened when, on April 1st , Ferrari Australasia commences importing Prancing Horse cars for the Australian and New Zealand markets. The announcement was made this morning by Ferrari’s Senior Vice President Commercial and Marketing Enrico Galliera at a press conference at the Zagame dealership in Melbourne. The event was also attended by Fernando Alonso who was in town for the season-opening F1 grand prix.
“Ferrari has a long tradition in Australia and New Zealand where our brand has been very close to the hearts of sports car owners for more than six decades,” explained Galliera. “We made this decision as part of a broader strategic reorganisation of our presence worldwide which has resulted in the creation of four major hubs. Ferrari Australasia, which will be based in Sydney, is part of the Far East region which supervises all activities in the Asia Pacific area, aside from Greater China. This will also allow us to strengthen our personal relationships with our clients in the area and create a more complete Ferrari experience for them, both on the track and at ad hoc events.”
“Beginning a long, challenging season in a nation as beautiful as Australia is the best,” commented Alonso who signed a 5999 decorated with a special Scuderia Ferrari livery. “There’s a huge motorsport culture here and, most importantly, a huge passion for the Ferrari brand.”
Ferrari Australasia will be run by a dedicated team headed by Herbert Appleroth, who will hold on to the same position in Ferrari Japan.