By   May 2, 2013

McLaren P1 Designed by Air

McLaren P1: Designed by Air

McLaren is touting how the new P1 is so aerodynamic that it has been designed by air. The new hybrid hypercar will offer over 900 horsepower when the gas powered engine is combined with the cars electronic motor. The car is the spiritual successor to the famed McLaren F1 and aims to bring world class performance back to McLaren (not that the Mp4-12C has been a slouch).

The new McLaren P1 will be competing against new hybrid supercars from Ferrari (with the LaFerrari) and Porsche (with the 918 Spyder). All three cars look amazing and should be great performers. While it is yet to be seen if any of them will get close to touching the Bugatti Veyron’s top speed performance, they are guaranteed to be the fastest production hybrids that you will be able to buy over the next few years.

To show just how advanced the aerodynamics are in the P1, McLaren has launched a website to show off the car. The site is well done and has a lot of great information about the new hypercar. The site has good video presentations and is interactive to show how all that air flow comes together to make the car so fast.

You can check out the web experience at designedbyair.com.

Press Release

The key to the performance for the McLaren P1™ is aerodynamics, and a new web experience, entitled ‘Designed by Air’, is the first of a two part series telling the extraordinary story behind the car’s design.

The website offers participants a detailed insight as the car is ‘born’ from raw metallic and carbon elements and is crafted by airflow. The journey evolves to unveil the McLaren P1™ within the wind tunnel highlighting the aerodynamic focus of the design.

Expanding into further sections, the story behind the design of the McLaren P1™ reveals an interactive 3D model with further information about the finely honed aerodynamic features. The immersive experience, inspired by McLaren Automotive Design Director Frank Stephenson’s biomimicry design philosophy, showcases the McLaren P1™ in simulated urban, alpine, highway and track environments, detailing how the active aerodynamic systems adjust and adapt to deliver optimum performance for differing driving conditions.

The ‘Designed by Air’ McLaren P1™ experience is socially enabled, with a final section ‘Future Chapters’ inviting users to ‘like’, share and register ahead of future updates on the car’s interior and performance features.

Frank Stephenson, Design Director at McLaren Automotive explains: “Our main objective with the McLaren P1™ was to design the best driver’s car in the world, on road and track. Managing air flow in and around the car’s bodywork and optimising aerodynamics was key in achieving this goal. This design philosophy crafted the highly unique and emotive shape of the car.

“The online ‘Designed by Air’ experience developed for the McLaren P1™ captures the essence and detail of the car’s aerodynamic design in an immersive and engaging way.”

The McLaren P1TM experience can be found at designedbyair.com.