Tag Archives: website

Porsche Named Top Automotive Maker Website By J.D. Power

By   October 14, 2013

Porsche Website

Porsche Website

A study by J.D. Power has awarded the Porsche Website the top honor in their 2013 Manufacturer Website Evaluation Study. The study ranked key portions of the website and people looking to buy a new car rated their experience with each automaker’s website.

Porsche tied with Acura for first place with both companies getting 853 votes. The study was based on votes from over 10,000 potential car buyers.

Check out the German performance car maker’s website at http://www.porscheusa.com and then let us know what you think of it in the comments.

Press Release

New-vehicle shoppers have ranked Porsche highest in their 2013 Manufacturer Website Evaluation Study. This study measures the usefulness of automaker websites during the shopping process. The Porsche consumer website, http://www.porscheusa.com demonstrated its core strengths and achieved this First-Place finish with No. 1 rankings in the key categories of Navigation, Options/Features/Specs, Find a Dealer and Locate Inventory.

The Porsche website and the other three top performing sites use a scrolling feature that is extremely beneficial for tablet users. The study found that tablet ownership has increased 145 percent among new-vehicle shoppers since the 2012 Wave One study was completed.

“We are very excited to be at the top of this ranking. Our websites are critical to our ability to drive demand and help our customers engage with our products,” said Andre Oosthuizen, Vice President of Marketing for Porsche Cars North America, Inc. “We plan to continually push ourselves forward to deliver the best possible online experience.”

The J.D. Power Manufacturer Website Evaluation Study was based on responses from 10,196 shoppers who indicated that they plan to purchase a new vehicle.

Acura and Porsche tied for first place with a score of 853. The overall industry average was 823.

McLaren Launches Designed By Air Website For The P1

By   May 2, 2013

McLaren P1 Designed by Air

McLaren P1: Designed by Air

McLaren is touting how the new P1 is so aerodynamic that it has been designed by air. The new hybrid hypercar will offer over 900 horsepower when the gas powered engine is combined with the cars electronic motor. The car is the spiritual successor to the famed McLaren F1 and aims to bring world class performance back to McLaren (not that the Mp4-12C has been a slouch).

The new McLaren P1 will be competing against new hybrid supercars from Ferrari (with the LaFerrari) and Porsche (with the 918 Spyder). All three cars look amazing and should be great performers. While it is yet to be seen if any of them will get close to touching the Bugatti Veyron’s top speed performance, they are guaranteed to be the fastest production hybrids that you will be able to buy over the next few years.

To show just how advanced the aerodynamics are in the P1, McLaren has launched a website to show off the car. The site is well done and has a lot of great information about the new hypercar. The site has good video presentations and is interactive to show how all that air flow comes together to make the car so fast.

You can check out the web experience at designedbyair.com.

Press Release

The key to the performance for the McLaren P1™ is aerodynamics, and a new web experience, entitled ‘Designed by Air’, is the first of a two part series telling the extraordinary story behind the car’s design.

The website offers participants a detailed insight as the car is ‘born’ from raw metallic and carbon elements and is crafted by airflow. The journey evolves to unveil the McLaren P1™ within the wind tunnel highlighting the aerodynamic focus of the design.

Expanding into further sections, the story behind the design of the McLaren P1™ reveals an interactive 3D model with further information about the finely honed aerodynamic features. The immersive experience, inspired by McLaren Automotive Design Director Frank Stephenson’s biomimicry design philosophy, showcases the McLaren P1™ in simulated urban, alpine, highway and track environments, detailing how the active aerodynamic systems adjust and adapt to deliver optimum performance for differing driving conditions.

The ‘Designed by Air’ McLaren P1™ experience is socially enabled, with a final section ‘Future Chapters’ inviting users to ‘like’, share and register ahead of future updates on the car’s interior and performance features.

Frank Stephenson, Design Director at McLaren Automotive explains: “Our main objective with the McLaren P1™ was to design the best driver’s car in the world, on road and track. Managing air flow in and around the car’s bodywork and optimising aerodynamics was key in achieving this goal. This design philosophy crafted the highly unique and emotive shape of the car.

“The online ‘Designed by Air’ experience developed for the McLaren P1™ captures the essence and detail of the car’s aerodynamic design in an immersive and engaging way.”

The McLaren P1TM experience can be found at designedbyair.com.